Manufacturers, retailers, and customers are changing at a dizzying rate in 2020. Adapting to the new normal and finding innovative ways to succeed is a way of life.

And Open Call 2020 was no different. Walmart quickly transitioned from a physical event planned for June to a fully virtual event in October - on a supersize scale. And 4,800+ entrepreneurs from all across the U.S. shared their interest in being a part of the effort to grow U.S. jobs and increase U.S. manufacturing. This year, businesses representing 49 states, the District of Columbia, Puerto Rico, Canada, Australia and Mozambique applied for the chance to pitch their new and innovative U.S. sourced products to a Walmart merchant, a 44% increase from last year.

Everyone who completed the application process was invited to apply to "get online" and 850 were selected for in-person virtual pitches. Product pitches were held in what felt like a virtual stampede during non-stop, 30-minute, one-on-one meetings that continued all day with Walmart and Sam’s Club merchants. More than 175 suppliers received an on-the-spot “yes,” advancing them one step closer toward the goal of landing on store and club shelves.


The General Session is available to view here:

A commitment to American jobs

In January 2013, Walmart announced its commitment to help boost job creation and U.S. manufacturing through buying an additional $250 billion in products supporting American jobs by 2023. Walmart’s Open Call is one way in which the company continues to invest in this commitment.