Why Packaging Matters

Published on July 02, 2021 and last updated on July 02, 2021

Did you know that in 2020 nearly 2/3 of Walmart’s annual spend was on products that are made, grown or assembled in the U.S.?<sup>*</sup>
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Did you know that in 2020 nearly 2/3 of Walmart’s annual spend was on products that are made, grown or assembled in the U.S.?*

Packaging is important and it can be the best sales tool your products have.

More than 85% of customers have said it is important for retailers to carry products that are made, grown or assembled in the U.S.**

Furthermore, it is important that manufacturers are telling customers at the point of purchase that the product supports U.S. jobs.

Best Practices

  • National Brand make U.S. manufacturing claims on front of package, so it is ​visible to customers immediately.
  • Private Brand suppliers use the product certification tool to acquire approval to make​ U.S. mfg claims on front of package.
  • Visit FTC Made in USA labeling standards to learn the rules and regulations that govern packaging​ claims and U.S. manufactured items.
  • Existing Private Brand suppliers review the Campaign Usage Guide available on Retail Link. (link will only work for suppliers with valid retail link login)

* Source WMUS Teradata, receipts and item tables
** According to a survey done by Walmart’s Global Customer Insights & Analytics (GCIA) team in FY18 and confirmed in an April 2019 survey.

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