Apply Now: Virtual Open Call Coming Soon

and last updated on March 22, 2021 10:58 AM


Register Here

Open Call logo with stock background

What is Open Call?

Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that is shelf ready and made, grown or assembled in the United States. Everyone looks forward to joining over 1,000 energetic entrepreneurs from across the country. The inspiration through newness and innovation is outstanding and leaves everyone motivated to grow U.S. jobs and increase U.S. manufacturing. Check out the recap from our 2020 event:

2020 Open Call Sizzle

Why does Walmart have an Open Call event?

We believe that supporting American products and American jobs makes sense for our customers, our community and our company. In March 2021, Walmart announced a $350 billion investment in the future of U.S. Manufacturing that will support more than 750,000 new American jobs.1

With this new 10-year goal, Walmart is strengthening its commitment to American jobs and communities and providing more value to our customers. But the impact goes beyond the additional spend on items that are made, grown or assembled in the United States.

Our Open Call underscores that commitment and helps us make a difference on an issue our customers care about.

Lead Image Open Call Buyer 2020


Dates to remember:
March 22 – Registration Opens
April 30 – Registration Closes
May 21 – Accepted Suppliers are notified
June 30 – Event Day

View our Requirements to learn more.
View our FAQ to learn more.

We will update this page with additional details as they become available. Share your info here to get notified when the application process for Open Call 2021.

Remember, now is a great time to set up a free account on and begin building a robust product portfolio and supplier profile. Completing this information now on will streamline the required steps once the Open Call process starts.

Consider generating some sales history by applying here to be a supplier on

Supplier working on table with packaging and laptop

1 Per Boston Consulting Group using data from the Economic Policy Institute and Bureau of Labor statistics.